Lecuona Cactus Leather Handbags: Captivating the Brand's Mood.
Lecuona is a Handbags brand from Mexico. Part of what makes them unique, apart from their beautiful designs, is their emphasis on reducing their environmental impact in the production and lifecycle of their products. One of their most innovative collection is a set of handbags made of vegan cactus leather.
As part of their Instagram campaign, I created an illustration (a set of 3 posts) reflecting on their values as a brand. Their products are not meant to be disposable, they're meant to be appreciated. People who wear them are aware, concerned, and emphasize with the necessity to move on to a more responsible lifestyle.